Market Segmentation

The market for our products includes individuals, companies, institutions, local authorities and the general public.
a) Institutions like NSSF, LAPF, PPF, NHC, PSPF, Teachers organizations, Police, etc. these need plots in a large quantities for the purpose of house construction. The houses constructed are normally sold to the general public.
b) In the case of individuals and the general public, plots needed are in a small quantity but they form the largest part of the market.